((radioads))
Prepared for Oz Star Caravans

EOFY Runouts,
on Sydney radio.

A two-week drive across Smooth 95.3 and NOVA, built to reach Sydney's over-50 caravan buyers right through the End of Financial Year runout window.

Sydney Adults 50+ 2 weeks 22 Jun - 5 Jul 2026 157 spots
Proposal prepared in
60 seconds
The Campaign

Built for the runout window

Oz Star's biggest selling stretch of the year lands across two stations that own the Sydney 50+ daytime and drive audience. The plan front-loads workday weather and afternoon drive, then layers heavy bonus weight to lift frequency without lifting spend.

Client
Oz Star Caravans
Market
Sydney
Audience
Adults 50+
Flight
22 Jun - 5 Jul
Stations
Smooth 95.3 + NOVA
Spots
157 total
Net reach
572,520
Avg frequency
8.51x
Media Plan

Where the campaign runs

Three paid placements carry the message; four bonus placements add reach and frequency at no extra cost.

StationPlacementDaypart SpotsInvestment
Smooth 95.3Workday weather 10am-2pmMon-Fri25$3,250
Smooth 95.3Workday drive 4pm-8pmMon-Fri40$5,000
Smooth 95.3Weekend morning 9am-12pmSat-Sun12$1,800
Smooth 95.3Workday weather 10am-2pm BonusMon-Fri25Included
Smooth 95.3What's Happening 12-12 BonusMon-Sun20Included
NOVABreakfast Sport 6am-9am BonusMon-Fri15Included
NOVAWhat's Happening 12-12 BonusMon-Sun20Included
Total campaign 157 $10,050 +GST

80 of the 157 spots are bonus weight, included at no charge. Investment shown excludes GST ($11,055 including GST).

Reach & Frequency

Who this campaign reaches

572,520
People reached (net, unduplicated)
32.2%
Of Sydney's Adults 50+ population
8.51x
Average times each person hears the ad
Smooth 95.3507,548 reached · 8.85x avg freq
NOVA90,887 reached · 4.20x avg freq

Reach and frequency are estimates modelled from GfK Radio 360 survey audience data for Sydney Adults 50+, for campaign planning use. Smooth 95.3 carries the core reach; NOVA extends it with incremental, lighter-frequency listeners. Net figures remove the overlap between the two stations.

The Investment

What it costs, what it buys

$10,050 +GST
Total campaign investment
$17.55
Cost per 1,000 people reached
2.0x
Bonus weight (80 of 157 spots free)

For $10,050 plus GST, Oz Star reaches almost a third of every caravan-aged adult in Sydney, an average of more than eight times each, across the two weeks that matter most to the runout sale.

Next Step

Ready to lock it in

Approve the plan and Radio Ads books the airtime, briefs the stations, and gets your EOFY message to air for the 22 June start. Want to adjust the weight or add a market? We will reshape it in minutes.

Approve this campaign →
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