Multi-station radio campaign plan with reach & frequency estimates
A national radio campaign across metro and regional networks, designed to build consistent reach across commuter and daytime audiences. Flighting balances breakfast and drive dayparts for maximum frequency against the target demographic.
| Station | Market | Format | Daypart Focus |
|---|---|---|---|
| 2GB | Sydney | Talk | Breakfast / Drive |
| KIIS 106.5 | Sydney | Top 40 | Breakfast |
| Triple M | Melbourne | Classic Rock | Drive |
| 4BC | Brisbane | Talk | Breakfast |
| Mix 94.5 | Perth | Hot AC | Daytime |
| Week | Spots | Cumulative Reach |
|---|---|---|
| 1 | 40 | 22% |
| 2 | 40 | 38% |
| 3 | 40 | 49% |
| 4 | 40 | 57% |
| 5 | 40 | 63% |
| 6 | 40 | 68% |